Bruce Spade is a character in The Ballad of Gay Tony. He is claimed to be the biggest movie star in America. In addition, he is a well-known activist for the green movement, crime and poverty reduction, and ending the War in Iraq. The Celebinator reports that he aspires to win the Nobel Peace Prize out of vanity, and once fired his agent because he couldn't get him a speaking role at the Civilization Committee (which is normally only for world leaders).
He is met in person during The Ballad of Gay Tony, in the Club Management side missions. When Spade plans to appear at Maisonette 9, Gay Tony insisted he use a helicopter to make a grand entrance. Luis must go to pick up Spade in Northwood, where he is filming a credit card commercial (but insists he isn't selling out, and calls the young director a "genius"). Spade didn't request a helicopter and only traveled in carbon neutral vehicles. He is also afraid of heights, and will complain if the character flies the helicopter too high. The street of Maisonette 9 was cornered off by vehicles in order for the helicopter to land safely.
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- Bruce is somewhat based on Leonardo DiCaprio, Sean Penn, Bono (a Nobel Peace Prize nominee) and Brad Pitt. He is also named after Bruce Willis and David Spade, although they don't seem to bear significant resemblance to the character.