Derek the Dodo - Grand Theft Wiki, the GTA wiki

Derek the Dodo on the official GTA Vice City Stories website.

Derek the Dodo is a fictional dodo used by Ammu-Nation for advertising circa 1984 in Grand Theft Auto: Vice City Stories. Derek is used to entice children into using guns at Saturday Safety Fun and to shift blame to "anti-gun zealots". A likely reason for using the dodo as a mascot is that the bird is extinct, which pokes fun at firearms and hunting.

Trivia

Derek the Dodo may be a parody of Eddie Eagle, an NRA mascot that teaches kids about gun safety.
On WKTT's The Richard Bastion Show in GTA IV, the host mentions that people should look up to and can learn a lot from mascots such as Derek the Dodo.

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v e Characters in Grand Theft Auto: Vice City Stories

Protagonist	Victor Vance

Main characters	Phil Cassidy \| Louise Cassidy-Williams \| Ricardo Diaz \| Jerry Martinez \| Armando Mendez \| Diego Mendez \| Lance Vance

Supporting characters	Bryan Forbes \| Gonzalez \| Umberto Robina \| Reni Wassulmaier \| Marty Jay Williams

Minor characters	Robin Banks \| Bub \| Carlos \| Mary-Jo Cassidy \| Phil Collins \| Diego \| Aunt Enid \| Fernandez \| Frankie \| Hank \| Hilberto \| Abner Horowitz \| Javier \| Juan \| Mary \| Barry Mickelthwaite \| Mona \| Ron A. Muck \| Juan Ovzem \| Sergeant Peppah \| Alberto Robina \| Ronaldo \| Abe Rudder \| Spitz \| T.J. Sucker \| Janet Vance \| Mary-Beth Williams

Radio DJ	Trish Camden \| Maurice Chavez \| Couzin Ed \| Adam First \| Jonathan Freeloader \| Heinrich Havelock \| Hector Hernandez \| Phil Herrick \| Larry Joe \| Lazlow \| Luke \| Lionel Makepeace \| Michelle Montanius \| Bryce Parker \| Pepe \| Bobbie Ray \| John Sickerman \| Chuck Summers \| Teri \| Dwayne Thorn \| Tina Jane \| Toni

Radio characters	Lily Banbury \| Pete Banbury \| Chief \| Ernest Keigel \| Molly Malmstein \| Gordon Moorehead \| Pablo \| Richard

Radio guests	Bryony Craddock \| Kenny Crane \| Martin Graves \| Pedro \| Jeremy Robard \| Thorton \| Forbes Waverly III

Multiplayer characters	Colin Allcars \| Agent Alman \| Harry Balzac \| Robin Banks \| Candy Barr \| Anita Bath \| Bub \| Des Buratto \| Officer Butts \| Officer Cracker \| Decjuan DeMarco \| Duane DeVane \| Kanye Diggit \| Martha Fokker \| Dee Generate \| Gabe Hiker \| Jose \| Daryl Lect \| Moe Lester \| Harris Mint \| Ron A. Muck \| Pearl Neklass \| Joaquin Noff \| Beau Nurr \| Buster Nutt \| Cam O'Flarge \| Juan Ovzem \| Abe Ozo \| Chris Packet \| Private Parts \| Private Places \| Poop Dawg \| Pops \| Agent Provocateur \| Stacy Rhect \| Abe Rudder \| Boyd Schidt \| Hayden Seek \| Fidel Sistaxez \| The Specialist \| T.J. Sucker \| Sue E. Sydle \| Leo Tarred \| Tess Tickle \| Jenny Tulls \| Tate Urchips \| Lee Vitout \| Dylan Weed \| Hugo Zehr

Other characters	Cousin Bob \| Juan Cortez \| Jock Cranley \| Derek the Dodo \| Destiny \| Doris \| Dot \| Eileen \| Betty Feeley \| Giorgio Forelli \| Trent Hopkins \| Abner Horowitz \| Jack Howitzer \| Stonewall J \| Bonnie Knight \| Linda \| Marie Sue \| Beverly McFadden \| Police Commissioner McGinley \| Jenny Mitchell \| Mystique \| Clay Parsons \| Puddles \| Ricardo Diaz' Girlfriend \| Smithy \| Tim \| Trev \| Chris Van Angel \| Pete Vance

Characters in GTA Vice City Stories (Category) \| Characters in 3D Universe Antagonists \| Affected by choices \| Arms dealers \| Mission givers \| Deceased characters \| Drug dealers \| Gang leaders \| Gangsters \| Police officers \| Protagonists \| Radio DJs \| Unseen characters