eCola is a brand of sugary carbonated beverage featured in Grand Theft Auto: Vice City Stories, Grand Theft Auto IV, The Lost and Damned, The Ballad of Gay Tony, Grand Theft Auto: Chinatown Wars, and Grand Theft Auto V. Its color and logo implies that eCola is a caricature of Coca-Cola.
The eCola name first appears in GTA Vice City Stories in the form of red non-interactive vending machines scattered throughout Vice City. In GTA IV, however, eCola vending machines, like those of Sprunk, may be used by the player to replenish their health - however, they only dispense Orang-O-Tang. The player can also purchase an eCola background for their upgraded phone via Vipluxuryringtones.com. Because it competes with Sprunk in the soft drink market, eCola and Sprunk machines can often be found together. In GTA, Yankee trucks may appear with an all-red eCola livery, complete with eCola logos on the sides.
The eCola name is a play on the ecoli bacteria and possibly the Ebola virus; the company's slogan even states the drink is "Deliciously infectious!". The name also sounds like "Ricola", a brand of cough drops.
- In the animated series Space Balls, the villains planned an infectious soda that was also called eCola, which was a soda mixed with ecoli and ebola.