The company is a parody of Nike, as the company name is taken from a Greek goddess, however Eris means 'strife' in Greek, whereas Nike means 'victory' (despite 'nike' in Greek being pronounced 'nee-kay'). "Eris" could also an Anglicization of the Greek word "ermís", which is the Greek name of Hermes, the messenger for the Greek gods. "Eris" also sounds similar to "Aris", which is Greek for Ares, the Greek god of war. There are radio advertisements for one Eris product in GTA San Andreas, called Pump-Up shoes. Apparently, they are shoes that inflate to improve athletes performance, however are never bought by actual athletes.
Company radio advertisements in GTA III explain the "benefits" of working for the company. The company employee, Joey, a child who "sewed his hands together", may be nodded towards the sparked conflicts/strikes between Nike and people against child labor who found out Nike's soccer balls were made by children in the Middle East. In addition to this, one of the founders and board members of Eris, Pete Vassal was involved in a steroid scandal in 2008 bringing even more controversy on the company.
Radio commercial in GTA III
- Voiceover: A good shoe starts from the ground up. At Eris we make high-quality footwear. In fact, you can find Eris running shoes in over 140 countries around the world. In the past, there has been some criticism about our workers. That's why I'm here in one of Eris factories so you can meet some of them... Excuse me, sir, do you enjoy your job here?
- Child: It's fun... We get to play with knives!
- Voiceover: Heh, I see... is there a real sense of teamwork?
- Children: My friend Joey sewed his hands together!
- Voiceover: Wow, you're learning some real skills! How about the salary and benefits?
- Children: Yesterday, I made a dollar!
- Voiceover: You see, that's the kind of dedication we have to our employees and the quality of our shoes. Eris Running Shoes. Always running... from something.
Purchasable track tops in Sub Urban.