FLEECA is a financial services company in the HD Universe. The company's credit card division is a parody of Visa, Inc. Russian customers who pre-ordered Grand Theft Auto IV received a Niko Bellic FLEECA card with his name, serial no., length of validity and date of commission. FLEECA has three radio ads which includes its slogan "FLEECA, it's time to start paying". On the door of TW@ internet cafes and in many other stores in the city, FLEECA credit cards are accepted there. FLEECA comes from the word "fleece," which means to con or trick people out of money.