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[[Image:Fruit_Computers_logo_2008.png|thumb|right|Fruit Computers logo circa 2008]]
{{infobox business|
[[Image:FruitComputers-GTAVCS-logo.png|thumb|200px|Fruit Computers logo circa 1984]]
| image = FruitComputers-GTAIV-logo.png
| size = 300x300px
| caption = The Fruit Computers logo circa 2008, GTA IV.
| name = Fruit Computers
| game_1 = GTA Liberty City Stories
| game_2 = GTA Vice City Stories
| game_3 = GTA IV
| game_4 = GTA Chinatown Wars
| game_5 = GTA V
| type = Computer, phone & software manufacturing
| owner =
| location = '''[[HD Universe]]'''<br >[[Port Tudor]]
| affiliation =
| missions =
| employee =
}}
'''Fruit Computers''', also known simply as '''Fruit''', is a computer, phone and software manufacturing company in [[Grand Theft Auto: Liberty City Stories]], [[Grand Theft Auto: Vice City Stories]], [[Grand Theft Auto IV]], [[Grand Theft Auto: Chinatown Wars]] and [[Grand Theft Auto V]]. Fruit Computers is mentioned in GTA IV to be established in 1975, one year before its parody, [[wp:Apple Inc.|Apple]], actually became an independent company. Their logo bears a resemblance to male genitals, and the logo's color scheme also parodies the [[:wp:Microsoft|Microsoft]] [[:wp:Microsoft Windows|Windows]] logo color scheme (with the exception of red being changed to orange).


== History ==
=== 3D Universe ===
==== GTA Liberty City Stories ====
The use of "Fruit" to represent Apple is first heard in [[Grand Theft Auto: Liberty City Stories|GTA Liberty City Stories]]  during [[Liberty City Free Radio|LCFR]] show [[Liberty City Free Radio#Electron Zone Radio|The Electron Radio]], where a '''FruitOS''' user group called "Fruits" (slang for homosexuals) is mentioned to be involved a bitter rivalry with the [[Technical Operating System|TOS]] user group called "Tossers" (slang for someone who masturbates excessively).


'''Fruit Computers''' is a computer, phone and software manufacturing company in [[Grand Theft Auto: Liberty City Stories]], [[Grand Theft Auto: Vice City Stories]], [[Grand Theft Auto IV]] and [[Grand Theft Auto: Chinatown Wars]]. According to their warehouse in [[Port Tudor]], Fruit Computers was established in 1975; one year before its parody, [[wp:Apple_Inc.|Apple]], actually became an independent company. Their logo bears a resemblance to male genitals. The logo's color scheme also parodies the [[wp:Microsoft Windows|Microsoft Windows]] logo color scheme (with the exception of red being changed to orange).
The FruitOS/TOS rivalry is a reference to the real-life [[:wp:Microsoft Windows|Windows]]/[[:wp:Mac OSX|OSX]] user rivalry, although in reality it was least apparent circa 1998, when Apple had only begun emerging from a decade-long slump and was not a significant competitor to Microsoft at the time (having just released the [[:wp:iMac G3|iMac G3]] in 1998).


==Grand Theft Auto: Liberty City Stories==
==== GTA Vice City Stories ====
In [[Grand Theft Auto: Liberty City Stories|Liberty City Stories]], there is a '''FruitOS''' user group called "Fruits" (slang for homosexuals) that has a bitter rivalry with the [[Technical Operating System (TOS)|TOS]] user group called "Tossers" (slang for someone who masturbates excessively). This is a reference to the real-life [[wp:Microsoft Windows|Windows]]/[[wp:Mac OSX|OSX]] user rivalry.
In [[Grand Theft Auto: Vice City Stories|GTA Vice City Stories]], a '''Fruit LC''' computer is advertised on both the radio as well as billboards in [[Vice City in GTA III Era|Vice City]] and the game's manuals. The casette-loading, [[wp:Bulletin board system|BBS]]-equipped computer is mentioned, among others, to feature an excessively small 8-inch two-tone display and "near infinite" 18k of memory, and cost an exorbitant $5,000.


==Grand Theft Auto: Vice City Stories==
Although the Fruit LC is clearly a parody of the [[:wp:Macintosh|Macintosh]], specifically the [[:wp:Macintosh 128K|Macintosh 128K]], the name is also similar to that of the [[wp:Macintosh LC|Macintosh LC]], "LC" being "low cost" in short. Its radio commercial also parodies Apple's famous "[[:wp:1984 (advertisement)|1984]]" commercial for the Macintosh, while the "BYE" displayed on the Fruit LC's screen on billboard advertising is a stab at Apple Macintosh's famous "hello" image on advertisements. The Fruit LC's $5,000 price tag is double that of the Macintosh 128K's original selling price of $2,495.
[[File:FruitComputers-GTAVCS-advert.png|thumb|left|Fruit LC Advertisement in [[Vice City in GTA III Era|Vice City]]]]In [[Grand Theft Auto: Vice City Stories|Vice City Stories]] there is a computer called the '''Fruit LC''', a parody of the [[wikipedia:Apple Macintosh|Apple Macintosh]], however the name is inspired by the [[wp:Macintosh LC|Apple Macintosh LC]]. According to in-game dialog on [[Wave 103]], the Fruit LC may operate with [[wp:BASIC|BASIC]] programming. Adam First mentions he has finally managed to program a flying triangle that explodes into pixels on the screen. The in-game commercial parodies Apple's famous "1984" commercial. The "BYE" displayed on the Fruit LC's screen is a stab at Apple Macintosh's famous "hello" image on advertisements.


==Grand Theft Auto IV==
According to in-game dialog on [[Wave 103]], [[Adam First]] mentions he has finally managed to program a flying triangle that explodes into pixels on the screen; the Fruit LC is mentioned to operate with [[:wp:BASIC|BASIC]] programming.
[[File:800px-Fruit_Puerto_Tudor.png|thumb|Fruit Building in [[Port Tudor]]]]
The CEO of the company in [[Grand Theft Auto IV]] is Doug Hatchet. He has outsourced all of his  employees overseas, except himself. Doug now is the sole occupant of the Fruit Computers Headquarters. All the company has left in it is a photocopier that doesn't work, and a stapler without staples., there is a '''Fruit Cocoon''' (a parody of the [[wikipedia:Mac Mini|Mac Mini]]) and '''iFruit Phone''' (a parody of the [[wikipedia:iPhone|iPhone]]) advertised on their [[fruitcomputers.com|website]]. The GUI of browser used in all the computers in-game bears some resemblance to the [[wp:Safari_(web_browser)|Safari]] web browser. There is a Fruit Computers building in [[Port Tudor]], [[Alderney]], however the building seems to be abandoned, as the logo is faded. Fruit computers can also be seen advertised in various computer shops throughout the game. On WTF billboards and advertisements, Fruit Computers is one of the musical's sponsors.


==Grand Theft Auto: Chinatown Wars==
<gallery width="auto" perrow="2" style="font-size:95%; padding:0; text-align:left;" widths="180">
[[File:FruitOS.png|thumb|left|The FruitOS desktop in the [[Nintendo DS|DS]] rendition of Chinatown Wars. The top taskbar is similar to that found in the [[wikipedia:Mac OS X|Mac OS X]] operating system.]]
FruitComputers-GTAVCS-logo.png|Fruit Computers logo in GTA Vice City Stories, circa 1984.
[[File:IFruit_OS_CTW.png|thumb|right|The FruitOS desktop in the [[PSP]] rendition of Chinatown Wars. The [[iPhone]] vbersion is essentially the same except it lacks the silver bars at the top and bottom and the social club icon.]]
FruitComputers-GTAVCS-advert.png|Fruit LC advertisement from the GTA Vice City Stories manual.
In [[Grand Theft Auto: Chinatown Wars|Chinatown Wars]], the player gets a Fruit Laptop in every safehouse (pink in the DS version,black in the PSP remake). The player is not able to go on the internet, but it features multiplayer functions and e-mail. Also, many characters, including [[Wu Lee]] have Fruitcomputers.com email accounts.
</gallery>


==Trivia==
=== HD Universe ===
The '''Fruit Cocoon''' shares the shape of College Humor's [http://www.collegehumor.com/video:1811646 "i"]: a parody of Apple products and resembles the bottom of an [[wikipedia:Imac_g4|iMac G4]].
==== GTA IV ====
In [[Grand Theft Auto IV]], Fruit's company structure is revealed in detail; the CEO of the company circa GTA IV is Doug Hatchet, who has outsourced all of his employees overseas, except himself, resulting in the Fruit Computers headquarters being solely occupied by Hatchet along with a photocopier that does not work and a stapler without staples.


The Logo of Fruit Computers actually resembles the male genetalia with a banana and two round shaped fruit.
Fruit is depicted in game to be advertising the '''Fruit Cocoon''' (a parody of the [[:wp:Mac Mini|Mac Mini]]), and also mentions an '''iFruit Phone''' (a parody of the [[:wp:iPhone|iPhone]]) on their [[fruitcomputers.com|website]], where it still trumps up its rivalry with TOS (stylizing "Tosser" as "To$$er"). Fruit also has a physical presence in a warehouse in [[Port Tudor]], [[Alderney]], where its signage reveals the company to have been established in [[1975]]. Fruit computers can also be seen advertised in various computer shops throughout the game, and is one of the sponsors for the [[WTF]] musical.
 
Among the updated [[Star Junction]] billboards in [[Episodes from Liberty City]] for GTA IV, there is an advertisement for a Fruit product known as the '''uHelmet'''. The advertisement depicts a man sitting on a toilet, wearing a helmet rigged up to a car battery, and is stylised as a parody of [[:wp:iPod advertising|iPod advertisements]].
 
Although not explicitly mentioned to be a Fruit software, the GUI of [[Internet in GTA IV|Internet browsers]] used in all the computers in-game bears some resemblance to the [[:wp:Safari (web browser)|Safari]] web browser.
 
<gallery width="auto" perrow="4" style="font-size:95%; padding:0; text-align:left;" widths="180">
FruitComputers-GTAIV-PortTudor-exterior.png|Fruit building in [[Port Tudor]], GTA IV.
Fruitcomputers.jpg|[[fruitcomputers.com]] in GTA IV, depicting the Fruit Cocoon.
IFruitphone-GTAIV-advert.png|The iFruit Phone at fruitcomputers.com, GTA IV.
Fruit-GTAIV-billboard.jpg|An advertisement of Fruit found at [[Star Junction]], GTA IV.
</gallery>
 
==== GTA Chinatown Wars ====
In [[Grand Theft Auto: Chinatown Wars|GTA Chinatown Wars]], the player gets a Fruit Laptop in every safehouse (pink in the DS version, black in the PSP version). The player is not able to go on the internet, but it features [[Communication|e-mail]] and [[Rockstar Games Social Club]] comparability. Also, many characters, including [[Wu Lee]], have fruitcomputers.com email accounts.
 
<gallery width="auto" perrow="3" style="font-size:95%; padding:0; text-align:left;" widths="180">
FruitOS-GTACW-desktop.png|The FruitOS desktop in the [[Nintendo DS|DS]] rendition of GTA Chinatown Wars. The top taskbar is similar to that found in the [[:wp:Mac OS X|Mac OS X]] operating system.
IFruitOS-GTACW-desktop.png|The FruitOS desktop in the [[PlayStation Portable|PSP]] rendition of GTA Chinatown Wars.
Fruit-GTACW-iPhone.png|The FruitOS desktop in the [[iPhone]] rendition of GTA Chinatown Wars.
</gallery>
 
==== GTA V ====
Fruit products are featured in GTA V. An iFruit [[Mobile Phone|smartphone]], closely modeled after the [[wp:iPhone|iPhone]] is used by [[Michael De Santa]] and the [[Protagonist (GTA Online)|GTA Online protagonist]]. In pre-release materials alone, an iFruit phone more closely modeled after the [[:wp:iPhone|iPhone]] can be seen on a game art featuring a bikini-clad woman using the phone's camera function; a Fruit computer clearly based on the [[:wp:iMac (Intel-based)|iMac]] also appears throughout the game. An app released by Rockstar Games on iOS devices called "[[iFruit]]" allows players to customise in-game vehicles via [[Los Santos Customs]] and create custom [[Vehicle License Plates|license plates]]. The app also allows the player to train [[Chop]], earning new collars and teaching him new tricks.
 
<gallery width="auto" perrow="2" style="font-size:95%; padding:0; text-align:left;" widths="180">
IFruitPhone-GTAV-artwork.jpg|A Fruit phone featured on a GTA V game art.
Fruit-GTAV-secondtrailer-computer.png|An [[wp:iMac (Intel-based)|iMac]]-based Fruit computer in the second GTA V trailer.
</gallery>
 
== Trivia ==
* The '''Fruit Cocoon''' shares the shape of College Humor's [http://www.collegehumor.com/video:1811646 "i"]: a parody of Apple products and resembles the bottom of an [[wikipedia:Imac g4|iMac G4]].
 
[[Category:Businesses in GTA Liberty City Stories]]
[[Category:Businesses in GTA Vice City Stories]]
[[Category:Businesses in GTA IV]]
[[Category:Businesses in GTA Chinatown Wars]]
[[Category:Businesses in GTA V]]
[[Category:Businesses in 3D Universe]]
[[Category:Businesses in HD Universe]]
[[Category:Businesses in Port Tudor]]
[[Category:Communications]]
[[Category:Communications]]
[[Category:Corporations]]
[[Category:Corporations]]
[[Category:Operating Systems]]
[[Category:Operating Systems]]

Latest revision as of 22:27, 16 March 2017

Business
Fruit Computers
The Fruit Computers logo circa 2008, GTA IV.
The Fruit Computers logo circa 2008, GTA IV.

The Fruit Computers logo circa 2008, GTA IV.
Game GTA Liberty City Stories
GTA Vice City Stories
GTA IV
GTA Chinatown Wars
GTA V
Type of business Computer, phone & software manufacturing
Location(s) HD Universe
Port Tudor
ADVERTISEMENT

Fruit Computers, also known simply as Fruit, is a computer, phone and software manufacturing company in Grand Theft Auto: Liberty City Stories, Grand Theft Auto: Vice City Stories, Grand Theft Auto IV, Grand Theft Auto: Chinatown Wars and Grand Theft Auto V. Fruit Computers is mentioned in GTA IV to be established in 1975, one year before its parody, Apple, actually became an independent company. Their logo bears a resemblance to male genitals, and the logo's color scheme also parodies the Microsoft Windows logo color scheme (with the exception of red being changed to orange).

History

3D Universe

GTA Liberty City Stories

The use of "Fruit" to represent Apple is first heard in GTA Liberty City Stories during LCFR show The Electron Radio, where a FruitOS user group called "Fruits" (slang for homosexuals) is mentioned to be involved a bitter rivalry with the TOS user group called "Tossers" (slang for someone who masturbates excessively).

The FruitOS/TOS rivalry is a reference to the real-life Windows/OSX user rivalry, although in reality it was least apparent circa 1998, when Apple had only begun emerging from a decade-long slump and was not a significant competitor to Microsoft at the time (having just released the iMac G3 in 1998).

GTA Vice City Stories

In GTA Vice City Stories, a Fruit LC computer is advertised on both the radio as well as billboards in Vice City and the game's manuals. The casette-loading, BBS-equipped computer is mentioned, among others, to feature an excessively small 8-inch two-tone display and "near infinite" 18k of memory, and cost an exorbitant $5,000.

Although the Fruit LC is clearly a parody of the Macintosh, specifically the Macintosh 128K, the name is also similar to that of the Macintosh LC, "LC" being "low cost" in short. Its radio commercial also parodies Apple's famous "1984" commercial for the Macintosh, while the "BYE" displayed on the Fruit LC's screen on billboard advertising is a stab at Apple Macintosh's famous "hello" image on advertisements. The Fruit LC's $5,000 price tag is double that of the Macintosh 128K's original selling price of $2,495.

According to in-game dialog on Wave 103, Adam First mentions he has finally managed to program a flying triangle that explodes into pixels on the screen; the Fruit LC is mentioned to operate with BASIC programming.

HD Universe

GTA IV

In Grand Theft Auto IV, Fruit's company structure is revealed in detail; the CEO of the company circa GTA IV is Doug Hatchet, who has outsourced all of his employees overseas, except himself, resulting in the Fruit Computers headquarters being solely occupied by Hatchet along with a photocopier that does not work and a stapler without staples.

Fruit is depicted in game to be advertising the Fruit Cocoon (a parody of the Mac Mini), and also mentions an iFruit Phone (a parody of the iPhone) on their website, where it still trumps up its rivalry with TOS (stylizing "Tosser" as "To$$er"). Fruit also has a physical presence in a warehouse in Port Tudor, Alderney, where its signage reveals the company to have been established in 1975. Fruit computers can also be seen advertised in various computer shops throughout the game, and is one of the sponsors for the WTF musical.

Among the updated Star Junction billboards in Episodes from Liberty City for GTA IV, there is an advertisement for a Fruit product known as the uHelmet. The advertisement depicts a man sitting on a toilet, wearing a helmet rigged up to a car battery, and is stylised as a parody of iPod advertisements.

Although not explicitly mentioned to be a Fruit software, the GUI of Internet browsers used in all the computers in-game bears some resemblance to the Safari web browser.

GTA Chinatown Wars

In GTA Chinatown Wars, the player gets a Fruit Laptop in every safehouse (pink in the DS version, black in the PSP version). The player is not able to go on the internet, but it features e-mail and Rockstar Games Social Club comparability. Also, many characters, including Wu Lee, have fruitcomputers.com email accounts.

GTA V

Fruit products are featured in GTA V. An iFruit smartphone, closely modeled after the iPhone is used by Michael De Santa and the GTA Online protagonist. In pre-release materials alone, an iFruit phone more closely modeled after the iPhone can be seen on a game art featuring a bikini-clad woman using the phone's camera function; a Fruit computer clearly based on the iMac also appears throughout the game. An app released by Rockstar Games on iOS devices called "iFruit" allows players to customise in-game vehicles via Los Santos Customs and create custom license plates. The app also allows the player to train Chop, earning new collars and teaching him new tricks.

Trivia

  • The Fruit Cocoon shares the shape of College Humor's "i": a parody of Apple products and resembles the bottom of an iMac G4.