Fruit Computers is a computer, phone and software manufacturing company in Grand Theft Auto: Liberty City Stories, Grand Theft Auto: Vice City Stories, Grand Theft Auto IV and Grand Theft Auto: Chinatown Wars. According to their warehouse in Port Tudor, Fruit Computers was established in 1975; one year before its parody, Apple, actually became an independent company. Their logo bears a resemblance to male genitals. The logo's color scheme also parodies the Microsoft Windows logo color scheme (with the exception of red being changed to orange).
Grand Theft Auto: Liberty City Stories
In Liberty City Stories, there is a FruitOS user group called "Fruits" (slang for homosexuals) that has a bitter rivalry with the TOS user group called "Tossers" (slang for someone who masturbates excessively). This is a reference to the real-life Windows/OSX user rivalry.
Grand Theft Auto: Vice City Stories
In Vice City Stories there is a computer called the Fruit LC, a parody of the Apple Macintosh, however the name is inspired by the Apple Macintosh LC. According to in-game dialog on Wave 103, the Fruit LC may operate with BASIC programming. Adam First mentions he has finally managed to program a flying triangle that explodes into pixels on the screen. The in-game commercial parodies Apple's famous "1984" commercial. The "BYE" displayed on the Fruit LC's screen is a stab at Apple Macintosh's famous "hello" image on advertisements.
Grand Theft Auto IV
The CEO of the company in Grand Theft Auto IV is Doug Hatchet. He has outsourced all of his employees overseas, except himself. Doug now is the sole occupant of the Fruit Computers Headquarters. All the company has left in it is a photocopier that doesn't work, and a stapler without staples., there is a Fruit Cocoon (a parody of the Mac Mini) and iFruit Phone (a parody of the iPhone) advertised on their website. The GUI of browser used in all the computers in-game bears some resemblance to the Safari web browser. There is a Fruit Computers building in Port Tudor, Alderney, however the building seems to be abandoned, as the logo is faded. Fruit computers can also be seen advertised in various computer shops throughout the game. On WTF billboards and advertisements, Fruit Computers is one of the musical's sponsors.
Grand Theft Auto: Chinatown Wars
In Chinatown Wars, the player gets a Fruit Laptop in every safehouse (pink in the DS version, black in the PSP version). The player is not able to go on the internet, but it features e-mail and Rockstar Games Social Club compatability. Also, many characters, including Wu Lee have Fruitcomputers.com email accounts.