Anthony Prince, known as Gay Tony, is a nightclub entrepreneur in GTA IV. He is connected with the Ancelotti Family due to his close friendship with Gracie Ancelotti. He owns several nightclubs, including the Maisonette 9 and the Hercules. Some of his clubs have been shut down because of violations to city ordinances.
Tom Rivas reveals that Prince is broke, despite his flashy lifestyle. He uses Dominican gangster Luis Fernando Lopez as a body guard and bouncer at his clubs. Tony and Luis are sent to the diamond exchange to bring home Gracie Ancelotti in Diamonds Are a Girl's Best Friend.
Tony will be a major character in the upcoming Ballad of Gay Tony, where players will take control of Tony's bodyguard, Luis.