Heat is a sportswear clothing company in Grand Theft Auto: San Andreas, Grand Theft Auto: Liberty City Stories and Grand Theft Auto IV. Advertisements for the company are seen all over San Andreas, Liberty City III and Liberty City IV. It is featured in the in-game website www.peepthatshit.com. Several pedestrians around Liberty City can be seen wearing clothes made by the company. Heat has a theme available to download on www.vipluxuryringtones.com. One of the Heat logos (third logo down) is somewhat similar to the Adidas "three stripe" logo which may be be where the inspiration of the brand came from. In GTA San Andreas, Heat's slogan is "Feel the Burn".