I'm Rich is a television show on CNT that focuses on the socialites and "cokehead debutante's" of Liberty City. They often talk about some of the outrageous spending of these people, for example, Tony McTony's collection of the same Infernus sports car with the Tony McTony logo and Cloe Parker's real estate (includes a mega mansion in Westdyke, Alderney that her father bought for her on the day of her first period) and her ruby fulled breast implants. I'm Rich also features Jill Von Crastenburg, Samantha Muldoon and Alfonso Vasquez including his ex-wife and his daughter January Natasha Vasquez. There's also an I'm Rich Scratch Card in GTA Chinatown Wars.
During the show, locations of Liberty City and San Andreas are often show during the episode including; Tony McTony's hise rise glass condo on the West River side of Alderney, Cloe Parker's mansion on the north side of Alderney along with the von Crastenburg mansion (same street). Tony McTony's mansion in Los Santos, and Cloe Parker's penthouse in Middle Park East, Algonquin. At one point in the program even Bullworth Academy (the setting of Bully), is referenced.