Jeffron James is a character on the show Fizz! on WKTT in Grand Theft Auto IV. The whole reason he's on the show (according to Jane Labrador) is to make fun of people the other hosts cannot, possibly due to him being African-American. An example of this is after Marcell LeMuir says "He's so cute! I could just eat him up!" about a young actor, he says "Yeah, eat him up! Because there's nothing more appetizing than a tween with a drug problem, and a massive ego. What a dick."