Sam Houser is the president of Rockstar Games, a company he co-founded with brother Dan, and Terry Donovan. He is one of the main people behind the Grand Theft Auto franchise, being director and producer since Grand Theft Auto III. He is responsible for taking GTA into the 3D-environment era, recreating real cities under fully 3D-engines and turning the series into huge profits during the sixth generation of video games. The Houser brothers was considered by Time one of the top 100 most influential people in 2009.
Grand Theft Auto
Credited as executive producer on Grand Theft Auto III, Houser's responsibilities on that game were, in his words, to be "militant on ensuring the game had a look, a sound, a story and a feel that worked." He also appears as an easter egg in GTA III and GTA Vice City - In both he takes on the role of the Ammu-Nation clerk.
GTA Vice City.