|Full Name||Simeon Yetarian|
Franklin Clinton (employee)|
Lamar Davis (employee)
Premium Deluxe Motorsport|
|Voiced by||Demosthenes Chrysan|
Simeon Yetarian (Armenian: Սիմեոն Յետարիան) is a character appearing in Grand Theft Auto V.
Yetarian is a luxury automobile dealer and the owner of Premium Deluxe Motorsport. He runs the dealership as a front for a predatory lending operation. He convinces customers who do not have the means to pay for his vehicles upfront to finance them at extremely high interest rates. Because of his Armenian background, he often plays the race card during his negotiations with customers. If a customer is behind by even one payment, Yetarian declares the financing agreement in default and sends Franklin Clinton and Lamar Davis to seize the vehicles from the customer.
He and Franklin have a rather strained business relationship, as Franklin's requests seem to fall on deaf ears. Yetarian later accuses Franklin of stealing a motorbike that he and Lamar were to repossess when it is not delivered to the dealership; in reality, Lamar had taken the bike for himself when Franklin told him that they couldn't repossess assets from the deceased. Franklin and Yetarian's business relationship comes to an end when Franklin drives a repossessed SUV through the dealership's window while being held at gunpoint by Michael De Santa after his son Jimmy had just recently bought the vehicle.