Simeon Yetarian

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Character
Simeon Yetarian
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[[Image::File:SimeonYetarian-GTAV-gameplaytrailer.jpg| ]]
Appearances GTA V
GTA Online
Full Name Simeon Yetarian
Gender Gender::Male
Place of Birth Armenia
Date of Death 2013 (Optional)
Nationality Armenian
Home Los Santos
Main Affiliations Franklin Clinton (employee)
Lamar Davis (employee)
Protagonist of GTA Online (contact)
Businesses Premium Deluxe Motorsport
Loan sharking
Voiced by Demosthenes Chrysan

Simeon Yetarian (Armenian: Սիմեոն Յետարիան) is a character in the HD Universe who appears as a minor character in Grand Theft Auto V and as a supporting character in Grand Theft Auto Online.

Character history

Simeon is a luxury automobile dealer and the owner of Premium Deluxe Motorsport. He runs the dealership as a front for a predatory lending operation. He convinces customers who do not have the means to pay for his vehicles upfront to finance them at extremely high interest rates. Because of his Armenian background, he often plays the race card during his negotiations with customers. If a customer is behind by even one payment, Simeon declares the financing agreement in default and sends repossession agents to seize the vehicles from the customer.

Franklin Clinton and Lamar Davis work for Simeon as repossession agents. He and Franklin have a rather strained business relationship, as Franklin's requests seem to fall on deaf ears. Simeon later accuses Franklin of stealing a motorbike that he and Lamar were to repossess when it is not delivered to the dealership; in reality, Lamar had taken the bike for himself when Franklin told him that they couldn't repossess assets from the deceased. Franklin and Simeon's business relationship comes to an end when Franklin drives a repossessed SUV through the dealership's window while being held at gunpoint by Michael De Santa after his son Jimmy had just recently bought the vehicle.

If either Franklin or Michael return to the dealership before pulling off the jewel store heist, Simeon has armed guards attack either protagonist.

Mission appearances

GTA V
GTA Online