Fernando's New Beginnings

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Advertisement for Fernando's New Beginnings from the GTA III manual.

Fernando's New Beginnings is a program created by Fernando Martinez. It is designed to "bring the passion back to your marriage" by having husbands sleep with other women, because they no longer wish to sleep with their wives. As said by Fernando himself on Chatterbox FM in 2001, to host Lazlow, "People ask me, Fernando, does this only work for men? It can work for the women too." The women have to work for Fernando "to bring the passion back". The number is 555-9292 (in Spanish; cinco cinco cinco nueve dos nueve dos). Lazlow tells Fernando to "stop pimping out my listeners."

Fernando's New Beginnings was originally meant to be called 'Man Marriage' before Fernando had a change of heart.