[[Image:GTA Logo.PNG|thumb|right|250px|The GTA logo in its Pricedown typeface.]]
'''Pricedown''' is the typeface (font) used for the words "Grand Theft Auto" in the [[Grand Theft Auto]] series since [[Grand Theft Auto III]]. The font is based on the logo of the TV game show [[wp:The Price Is Right|The Price Is Right]], and was designed by typographer [[Ray Larabie]].
It was used in a trailer for the video game (and [[GTA Clone]]) ''Saints Row 2'', which was released a few months after [[Grand Theft Auto IV|GTA IV]].
The font in [[wp:TTF|TTF]] format can be downloaded from [http://www.thegtaplace.com/pafiledb.php?action=file&id=1 The GTA Place].