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the Electronic Entertainment Expo, commonly known as E³, is the world's largest annual trade show for the computer and video games industry. E³ is usually held in the third week of May of each year at the Los Angeles Convention Center (LACC) in Los Angeles.

Many games (and consoles) are announced at E³, including Grand Theft Auto IV and Grand Theft Auto: Vice City Stories, which were both announced at E³ 2006.