Toshi
Toshi is a company featured in Grand Theft Auto IV, appearing to be a manufacturer of electronics, like ThriftEX and Panoramic. Specific pedestrian models may be seen with Toshi headphones on their head; a Toshi gaming console can also be found in Luis Fernando Lopez's apartment in The Ballad of Gay Tony.
The Toshi name, which may be a derivative of Toshiba's brand name, can similarly be pronounced as "tushy", a slang term referring to the buttocks.