A parody of the brand Swatch, Kronos is depicted as a Swiss watch maker established in 1809. While only Kronos watches are advertised in GTA San Andreas and GTA Liberty City Stories, Kronos clocks and other timepieces were introduced in GTA Vice City Stories, appearing in Kronos' only store in Vice City, located in Downtown; their logo can also be seen on Mules in GTA Vice City Stories. Kronos promotes its products in GTA IV with the slogan "The End of Time".
The company has two known watches that are advertised in GTA IV: the "Kronos Twatch" (a rhyme of the Swatch name, and also a combination of "twat" and "watch") and "The Gigante". In addition, a fully functional Kronos wall clock may be found in GTA IV at the South Bohan Safehouse, as well as various other interiors such as Oleg Minkov's apartment.
A Kronos clock at the South Bohan Safehouse, GTA IV.
- The "Kronos" name is likely to be a derivative of "χρόνος" (chrónos), an ancient Greek term for time.
- The slogan The End of Time was first used in Liberty City Stories as it took place in 1998 when in reality millions of people thought that the year 1999 was the last year for the Earth,as in Shoreside Vale an Kronos ad has a watch set at 11:16 in which it appears as if the watch is angry.However the fact that the slogan is in the GTA IV era may be a reference to the 2012 End of the World propaganda.