Jeremy Robard

Jeremy Robard
Appearances GTA Vice City
GTA Vice City Stories
Full Name Jeremy Robard


Gender Gender::Male
Nationality American
Home Vice City.
Businesses Import/Export business (former)
Occupation Con artist
Motivational speaker
Voiced by Peter Silvestro

Jeremy Robard is a character in the 3D Universe who can be heard in Grand Theft Auto: Vice City and Grand Theft Auto: Vice City Stories. He is a con artist based in Vice City. He is voiced by Peter Silvestro.

Character history

Jeremy Robard is a Vice City based con artist who, in 1984, runs an import and export business out of the city where clients can lease out boats to take cargo to and from a nearby island base. The business, however, is implied to be running drugs and, two years later, admits to having been in jail possibly through this business. By 1986 he had established the "Think Your Way to Success" self-help program, a three-step program to get people thinking in a more positive fashion. The names of the tapes, however, reveal another connection to drugs. The tapes that are mentioned include "Think, Hold That Thought, Complete" (or Tetrahydrocannabinol, also known as THC, the main psychoactive constituent of cannabis), "Learn, Start, Do" (Lysergic acid diethylamide or LSD) and "Motivate, Demonstrate, then Motivate Again" (or MDMA, also known as ecstasy). When talking about "Motivate, Demonstrate, the Motivate Again", Robard also states that people will "hug people and laugh like you've never laughed before", a reference to the effects of taking ecstasy.

In 1986 he also appears on the Pressing Issues radio show for Vice City Public Radio. He and the shows host, Maurice Chavez, argue throughout the show about the success of the program and due to Robard continuing to plug his product on public-funded radio without actually funding the show. Robard exaggerates the success he is finding with his self help video tapes and states that, when he goes out, he can choose the car he wants to drive. Maurice, however, later tells the listeners that he lives in a small apartment overlooking the gas works and Robard himself admits to frequently using taxis when telling Maurice that the taxi drives "love you". The two continue arguing throughout the show, despite having two other guests (Konstantinos Smith and Jenny Louise Crab), which ends with Maurice breaking Robard's nose with a paperweight.