Max Renda

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Max Renda is a cosmetic company in Grand Theft Auto IV and Grand Theft Auto V. It appears to be a play on real-life cosmetic giant Max Factor. The company is listed on BAWSAQ as MAXR. According to Leslie Mitchell at Weazel News, Max Renda contracted Kerry McIntosh after her meltdown. Its VP of Marketing explained that, "Girls these days want multi-dimensional role models."