It may be a horse tranquilizer, as it combines the Latin term of 'equus', which means horse, and 'nox', which roughly translates from Latin to 'night'.
Woman: I used to be concerned and nervous about the future. Sometimes I'd get scared before an important event, such as childbirth, or a family funeral. Hey, sometimes you need a little help navigating life's trouble spots! That's when I discovered Equanox!
Man: After the divorce and losing little Tommy, life was getting me down. I couldn't focus on anything at work. After trying Equanox, I've been employee of the month three times in a row!
Man #2 : I used to fall unconscious for hours at a time, but now with Equanox, I never need to sleep.
Man #3 : Eqaunox is new, from Zaibatsu Pharmaceuticals. Ask your doctor about Equanox... Today!
Disclaimer: Equanox may cause nausea, loss of sleep, blurred vision, leakage, kidney problems and breathing irregularities. Do not take Equanox if you are operating any machinery, driving a car, pregnant, a child of low age, unhappy or if your family has a history of mental disorders.
Man #3: Equanox. Softening life's harsh realities!