Pete Vassal - Grand Theft Wiki, the GTA wiki

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Character
Pete Vassal
Appearances	GTA IV
Full Name	Pete Vassal
Status	Alive
Gender	Gender::Male
Nationality	American
Businesses	Eris
Occupation	CEO of Eris
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Pete Vassal is a character in the HD Universe who is mentioned in Grand Theft Auto IV.

Character history

Pete Vassal is the chief executive and founder of Eris Sportswear who was famed as having the best abs of anyone running a BAWSAQ company, attributed his fitness to a punishing exercise regime. Later he admitted a chronic addiction to steroids and checked into rehab. He supports the use of child labor in Africa and South-East Asia for the company and defended that practice on the company website erisfootware.com.

Trivia

He is partially based on Nike founder Phil Knight, a fellow sport shoe mogul and fitness enthusiast.

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