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A Fruntalot billboard in Grand Theft Auto IV.

Fruntalot is a clothing company in Grand Theft Auto IV and Grand Theft Auto V. In Grand Theft Auto IV, it is featured on in the "Hip Hop" section. It is a parody of urban-oriented brands such as FUBU and Phat Farm.


  • It has been rumored that the person on the right of the billboard may actually be Grand Theft Auto: San Andreas protagonist Carl Johnson, which could be evidenced by the fact that Fruntalot's slogan is Concrete Jungle. However, there is no proof or confirmation of this person being really Carl Johnson, and it might just be a coincidence.
  • Jimmy is seen wearing a Fruntalot jersey in official artwork.