Eris

Eris is a shoe manufacturing company featured in Grand Theft Auto III, Grand Theft Auto: San Andreas and Grand Theft Auto IV. The company is a parody of Nike, as Eris is also the name of a Greek goddess. There are radio advertisements for one Eris product in GTA San Andreas, called Pump-Up shoes. Apparently, they are shoes that inflate to improve athletes performance, however are never bought by actual athletes. In GTA III, the company has radio advertisements explaining the 'benefits' of working for the company. The company employ Joey, a child who 'sewed his hands together'. Inaccessible Eris shops can be found throughout Liberty City and San Andreas, altough the player can buy Eris T-shirts at any Binco Store.