Heat
Heat is a sportswear clothing company in Grand Theft Auto: San Andreas and Grand Theft Auto IV. Advertisements for the company is seen all over San Andreas and Liberty City. It is featured in the in-game website www.peepthatshit.com. Several pedestrians around Liberty City can be seen wearing clothes made by the company. Heat has a theme available to download on www.vipluxuryringtones.com. One of the Heat logos (third logo down) is somewhat similar to the Adidas "three stripe" logo which may be be where the inspiration of the brand came from.