eCola

The eCola logo in GTA IV.

eCola is a brand of sugary carbonated beverage launched in 1886 featured in Grand Theft Auto: Vice City Stories, Grand Theft Auto IV, The Lost and Damned, The Ballad of Gay Tony, Grand Theft Auto: Chinatown Wars, and Grand Theft Auto V. Its color and logo implies that eCola is a caricature of Coca-Cola.

The major ingredient of eCola was cocaine until 1903 when it was replaced with massive amounts of corn sugar and caffeine after gaining pressure from the public. However after this change the health of eCola consumers deteriorated even further.

Description

The eCola name first appears in GTA Vice City Stories in the form of red non-interactive vending machines scattered throughout Vice City. In GTA IV, however, eCola vending machines, like those of Sprunk, may be used by the player to replenish their health - however, they only dispense Orang-O-Tang. The player can also purchase an eCola background for their upgraded phone via Vipluxuryringtones.com. Because it competes with Sprunk in the soft drink market, eCola and Sprunk machines can often be found together. In GTA, Yankee trucks may appear with an all-red eCola livery, complete with eCola logos on the sides.

The eCola name is a play on the ecoli bacteria and possibly the Ebola virus; the company's slogan even states the drink is "Deliciously infectious!". The name also sounds like "Ricola", a brand of cough drops.

Gallery

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  Two eCola vending machines in GTA Vice City Stories.

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  Two eCola vending machines in GTA IV.

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  A store in East Holland, Algonquin with eCola awnings, in GTA IV.

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  An eCola billboard advertising in GTA IV.

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  Bottles of ECola as seen in an Internet cafe.

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  An eCola office in Port Tudor, Alderney, GTA IV.

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  An eCola Yankee in GTA Chinatown Wars.

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  An eCola advertisement seen in the first GTA V trailer.

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  eCola products inside an LTD filling station, GTA V.

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  An eCola vending machine inside an LTD filling station, GTA V.

Trivia

• In the animated series Space Balls, the villains planned an infectious soda that was also called eCola, which was a soda mixed with ecoli and ebola.

See also

• Sprunk
• Funcola
• Cocofizz, a similar beverage advertised by the Zaibatsu Corporation in GTA 2.