Eris
Eris is a shoe manufacturing company featured in Grand Theft Auto III, Grand Theft Auto: San Andreas and Grand Theft Auto IV. The company is a parody of Nike, as the company name is taken from a Greek goddess, however Eris represents strife whereas Nike represents victory. There are radio advertisements for one Eris product in GTA San Andreas, called Pump-Up shoes. Apparently, they are shoes that inflate to improve athletes performance, however are never bought by actual athletes.
In GTA III, the company has radio advertisements explaining the 'benefits' of working for the company. The company employee, Joey, a child who 'sewed his hands together', may be nodded towards the sparked conflicts/strikes between Nike and people against child labor who found out Nike's soccer balls were made by children in the Middle East.In addition One of the founders and board members of Eris is Pete Vassal, who was involved in 2008 in a steroid scandal.
Inaccessible Eris shops can be found throughout Liberty City and San Andreas, although the player can buy Eris T-shirts at any Binco Store available in San Andreas.
Shoes Made by Eris
- Asaltacunas (named after Ernesto Asaltacunas )
- Badonk
- Hancock (named after Tyrone Hancock)
- Kombatt
- NDanger
- Pawz
- Pinch
- Pump Up Ltd.
- Turbo
- WASP
Eris Advertisement
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Eris-Running-Shoes-commercial
- Voiceover: Ends up a good shoe for the consumer, it takes much time. We at Eris make high-quality footwear. Strictly speaking, you can find Eris in over 140 countries around the world. But in the past, there was some criticism about our workers. That's why I'm here in one of Eris factories to speak with a to ... Excuse me, sir, you make your job fun?
- Child: He is super ... We can play with knives!
- Voiceover: Heh, I see ... how it looks with group work?
- Children: My friend Joey sewed his hands!
- Voiceover: Wow, you really get here Something! Tell me about the salaries and employer benefits.
- Children: Yesterday ... I earned a dollar!
- Voiceover: You see, we proceed with our employees around and the quality of our shoes. Eris Running Shoes ... they always run well ... a little off.